Public institutions, as well as private enterprises, often suffer from risk of online hate groups.
When publicly exposed representatives become the subject of interest of disinformation groups, they often get targeted with hate speech and threats of violence. Whether credible or not, they are a distraction at best, and sometimes have the potential to ruin a person's life.
Other times, the organization itself is the target. It can be presented as a part of a conspiracy theory or discussed in some toxic context. The outcome is the same - damage to the brand, that is very hard to repair.